The Row added pops of color to its predominantly neutral palette for prefall.

Missy Rayder giving an icy stare in more-than-just-basic basics from our summer women’s issue. Photograph by Sebastian Kim; Styled by Ethel Park; Hair by Syd Hayes; Makeup by Yadim.

With one outfit like this — Brunello Cucinelli jacket,  Theory dress (worn as top), The Row pants — you’ve got a wardrobe. Alex Kuczynski writes about the quiet moneymakers department stores and boutiques depend on to lure consumers back to stores season after season. Photograph by Sebastian Kim. Fashion Editor: Ethel Park. Model: Missy Rayder.